Our first activation for Wallonie Cyclable, the regional action plan set up by the Walloon Public Service to accelerate the development of everyday cycling in Wallonia, took the form of an unusual fashion show organised in Liège. The temporary installation was built along the banks of the River Meuse. Over the course of a weekend, passing cyclists paraded along like models on a catwalk, briefly becoming the muses of a fashion trend that is taking hold in Wallonia and everywhere else: cycling.
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