Wallonie Cyclable

La love story de Bryan

This campaign for Wallonie Cyclable extends the universe of the popular TV show ‘Baraki’! Barakis are known for their love of cars, tuning, and a lifestyle built around powerful engines and loud rides, making them unlikely fans of cycling. But our campaign shows that even the biggest car lovers can have a change of heart. Discover the story of Bryan and his big revelation.

Cinema Ad / OLV / Social Media / Press
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