CHALLENGE
Think Pink Europe, a network of more than 25 organisations across Europe committed to the fight against breast cancer, wanted to encourage more registrations for Race for the Cure, the largest European event supporting patients and survivors.
The objective was to create a strong, universal and emotional campaign film, capable of bringing together multiple cultures and languages around a shared message of solidarity.
SOLUTION
Federate imagined and produced an inspiring film, designed to be adapted in each partner country.
This film acts as an invitation to mobilise in order to advance research and support women affected by the disease.
In 2024, the initiative brought together more than 260,000 participants and raised more than €1.1 million, confirming the European and human impact of such a campaign.
