CHALLENGE
A cat is cute. A dog follows you everywhere. The vet bill? That can show up uninvited. How do you talk about pet insurance without killing the mood?
SOLUTION
Two 20-second TV spots, one cat, one dog and a rather radical idea: if you want the company without the risks, why not go for the toy version? Though we’d still rather keep the real ones.
For this communications campaign in the animal health sector, our advertising agency Federate has opted for humour. A creative idea to raise awareness of SantéVet and make the benefits of pet insurance immediately clear.
A great debut for SantéVet, the insurance that reimburses veterinary costs.
Insuring your pet? That’s a pretty smart move.