CONTEXT
Present in Belgium since 2022, Nickel offers a bank account accessible to everyone, available through an extensive network of partner outlets.
CHALLENGE
How could we move beyond conventional banking arguments to show how useful Nickel is in everyday life, while highlighting its 1,150+ cash deposit and withdrawal points in Belgium, including bpost post offices?
SOLUTION
We developed “1,000 reasons to choose Nickel”, a concept reflecting both the variety of everyday uses and the reach of its Belgian network.
Three short motion design films brought familiar situations to life: online shopping, grocery shopping and payments abroad. Shown on YouTube and social media, they illustrated the everyday benefits of Nickel.
