More than ever essential

For some time now, society has been facing the abundant spread of misinformation, conspiracy theories, fake news and the rise of radicalism. These threats undermine information more and more and in this fight, the Daily press has a role to play. An essential one. In a democracy, verifying facts, providing nuance and defending pluralism is a vital mission. This crucial task is carried out today by hundreds of employed journalists and freelancers in Belgium. This ongoing battle against misinformation is at the heart of our first campaign for La

National TV / Cinema Ad / DOOH / OOH / OLV / Social Media / Press
Play with sound
Spot Radio (FR)