CONTEXT
As new ESG requirements emerge, sustainability reporting is becoming increasingly important for SMEs. Yet without dedicated resources, collecting data and producing a report often remains complex and time-consuming.
CHALLENGE
How could we launch Kube, a sustainability reporting platform for SMEs, in a field still widely seen as a burden? By showing that ESG can be simple, fast and accessible.
SOLUTION
Building on Biggie’s media plan, we conceived and delivered Kube’s entire digital campaign: creative concept, copywriting and content for YouTube, Reddit, Meta, LinkedIn, display and online radio.
Through testimonials from entrepreneurs, the campaign shows exactly how Kube simplifies ESG reporting for SMEs.
