CHALLENGE
To support BX1’s move to new offices and celebrate its 10-year anniversary, the regional French-speaking media for Brussels wanted to refresh its identity.
The challenge was to modernise the brand while reinforcing its strong local anchoring and its role as a close, authentic voice of the city, across all platforms.
SOLUTION
We developed a new visual identity that reflects BX1’s proximity to Brussels and its reality. Built around a bold and distinctive logo system, the rebranding comes with a new baseline, “Capter Bruxelles”, expressing the media’s ambition to capture the city in all its diversity.
The identity was designed to be flexible and impactful across TV, digital, social media and on-site applications, with motion bringing the system to life.
MORE THAN A LOGO
We designed the BX1 identity around a modular logo system conceived to exist in multiple forms while remaining instantly recognisable.
More than a fixed mark, the logo acts as a flexible visual tool, adapting to different contexts, formats and platforms, and allowing the brand to express itself freely without losing its strong and distinctive character.
