Our goal was to attract new fitness members with a promotional campaign (2 months fitness for free) and simultaneously increase the awareness of the JIMS brand.
Going to the gym is sometimes really hard but always “rewarding”. To show this feeling, we’ve literally turned JIMS members into trophies.
A. Build awareness with a funky video of dancing trophies
B. Get the message out on the streets…
C. Activate the online community around the clubs
D. Incentivate the JIMS community within the clubs with MGM events