In September 2020, more than 100 NGOs decided to launch the campaign #Together4Forests urging EU action on global rainforest destruction. WWF Europe asked us to develop a concept to sustain the campaign and motivate EU residents to sign a petition.
The global health crisis has taught us a lot. Not only that we need to protect our forests to protect ourselves (pangolins shouldn't leave their habitat), but also that our home is the safest place on earth and that "Everyone deserves a home to stay safe". Including wildlife.
We destroyed our own ads showing endangered species (jaguar & orangutan) to visualize the rainforest destruction that is happening right now.