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Keep on trainingEven if you can't practice your sport in normal conditions due to exceptional conditions.
Client JIMS
SectorEntertainment & Leisure
ServicesConcept
MediaDigitalPrintVideo

Briefing

Fitness chain JIMS wanted to attract new customers in very uncertain times. The promo they were offering was really great - 8 weeks of VIP fitness for just 1 euro! - but there was one big problem: the Covid-19 virus...

Insight

The Covid-19 virus had a great impact on every sportsman. Swimming pools were closed down, contact sports forbidden, team sports strictly regulated… So how do you stay fit?!

Solution

In our print campaign, we are showing different sportsmen, taken out of their regular habitat: a swimmer with kettlebells, a basketball player with a heavy medicine ball… Because at JIMS, any sporter can stay in shape in all safety.

Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191