Get in touch
Get in touch
Fitness chain JIMS wanted to attract new customers in very uncertain times. The promo they were offering was really great - 8 weeks of VIP fitness for just 1 euro! - but there was one big problem: the Covid-19 virus...
The Covid-19 virus had a great impact on every sportsman. Swimming pools were closed down, contact sports forbidden, team sports strictly regulated… So how do you stay fit?!
In our print campaign, we are showing different sportsmen, taken out of their regular habitat: a swimmer with kettlebells, a basketball player with a heavy medicine ball… Because at JIMS, any sporter can stay in shape in all safety.
Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07
Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45
Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191
Keep on trainingEven if you can't practice your sport in normal conditions due to exceptional conditions.