Create an awareness + acquisition campaign to attract new members at JIMS during the crucial period of September-October. Once again, use existing JIMS members in the campaign.
Every year, the popularity of the IKEA catalogue proves that people love design furniture (at a fair price). JIMS went a step further by selling “well-designed bodies”.
Awareness for JIMS was raised through funny pre-roll videos and Spotify radio ads.
Acquisition of new members was stimulated by a highly targeted multichannel communication plan ranging from online ads to offline media such as outdoor posters, flyers, vouchers,… And of course through instore communication including MGM email programs.
Average 280 new members/club between 15.09.2015 and 30.10.2015. That’s a total of + 5300 new members over 19 clubs. And countless smiles for the campaign.