Itsme®, the digital identity of over 2 million Belgians, asked us to create a new image campaign. The main message? If you want to keep your privacy online safe, you better use itsme® to log in.
There are some things in life that you prefer to keep for yourself: your toothbrush, your underwear, and of course… your intimacy. So you try to protect it - also online.
We created a series of funny commercials, where people try to change their clothes discreetly - without sharing any ‘personal details’. Because that’s exactly what itsme does online: keep your personal affairs from prying eyes.