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Privacy mattersEspecially regarding your personal data on the internet.
Client itsme
SectorRetail & E-commerce


Itsme®, the digital identity of over 2 million Belgians, asked us to create a new image campaign. The main message? If you want to keep your privacy online safe, you better use itsme® to log in.


There are some things in life that you prefer to keep for yourself: your toothbrush, your underwear, and of course… your intimacy. So you try to protect it - also online.


We created a series of funny commercials, where people try to change their clothes discreetly - without sharing any ‘personal details’. Because that’s exactly what itsme does online: keep your personal affairs from prying eyes.

The bank for a new generationDo you have the guts to defy your family’s traditions?View case
ServicesProduct PositioningConcept
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New business NL

Yana Huygens - Account Director
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
+32 (0)477 39 20 45

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Denis Dubrulle - Managing Partner
+32 (0)486 141 191