microStart offers microcredits and free coaching to anyone who wants to start a business or become self-employed or who needs financing to develop his or her business. Our mission was to update the visual identity and messaging in line with their values and target groups.
microStart entrepreneurs are people of all ages and from all walks of life. That’s why we developed a playful and universal communication around stylized and anonymized characters in two monochromatic colour palettes of blue and yellow. Sometimes you have to keep it simple and, well, not too smart.
We also created a new look for the microStarters Week, a week that puts micro-entrepreneurs in the spotlight. The message: boost your business with microStart!