Get in touch
Everyone can be an entrepreneurBut not everyone can design a fresh new visual identity the way we did. Have a look!
Client microStart
SectorFinancial services
ServicesBrand PositioningBranding


microStart offers microcredits and free coaching to anyone who wants to start a business or become self-employed or who needs financing to develop his or her business. Our mission was to update the visual identity and messaging in line with their values and target groups.


microStart entrepreneurs are people of all ages and from all walks of life. That’s why we developed a  playful and universal communication around stylized and anonymized characters in two monochromatic colour palettes of blue and yellow. Sometimes you have to keep it simple and, well, not too smart.

We also created a new look for the microStarters Week, a week that puts micro-entrepreneurs in the spotlight. The message: boost your business with microStart!

Lorem ipsum dolor sit ametLorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.View case
ServicesBrand Positioning
View case
From Formentera with lovePosidonia is a seagrass species, but it's also a brandname for a natural, liquid salt. And now it's also a new logo.View case
ServicesBrandingProduct Positioning
View case
A tasteful rebrandingThe International Taste Institute (formerly ITQI) has a new logo, a new label, a new website and so much more…View case
ServicesBrandingBrand PositioningNaming
View case


New business NL

Yana Huygens - Account Director
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
+32 (0)486 141 191