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A tasteful rebrandingThe International Taste Institute (formerly ITQI) has a new logo, a new label, a new website and so much more…
Client International Taste Institute
ServicesBrand PositioningNamingBranding


The International Taste Institute, formerly known as ITQI, is the world leader in the evaluation and certification of consumer food & beverages by professionals. Unfortunately, their branding tasted a little bland. So we did what we do best: add a little spice and flavour to it.


We served ITQI the whole menu: a new name, new logo, new website… Modern and fresh, but with a dressing of prestige and expertise. This way, they could show the world what great taste they have.

Are these food-puns becoming too cheesy? Foo- err, I mean... Good.

You are the cityNew name, new logo, new baseline, new campaign,… everything's new for the Flemish-Brussels Media except maybe Brussels itself.View case
ServicesBrandingBrand PositioningConcept
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The unbeatable tasteWe've put the unbeatable taste of Natura sauces in an irresistible new packaging.View case
ServicesBrandingBrand Positioning
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From Formentera with lovePosidonia is a seagrass species, but it's also a brandname for a natural, liquid salt. And now it's also a new logo.View case
ServicesBrandingProduct Positioning
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Take a walk on the wild sideA punchy liqueur made with fresh sloes deserves an equally punchy and fresh branding.View case
ServicesBrandingProduct PositioningNamingConcept
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New business NL

Yana Huygens - Account Director
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
+32 (0)486 141 191