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The metro station stuntOr how to build awareness for KEYHOME on Batibouw without being on Batibouw.
Client Keytrade Bank
SectorFinancial services


Between the 21th of February and the 3th of March, Batibouw, the biggest Belgian trade fair for construction, renovation and home improvement, took place. The perfect opportunity for Keytrade Bank to put KEYHOME, its online mortgage loan, in the spotlight.


Keytrade Bank could have booked a traditional stand at Batibouw, but that would of course be too traditional for the bank that likes to do things differently. So instead we decided to remodel a whole metrostation! From the roof to the stairs, every part got wrapped into the colours of KEYHOME and turned into "real" renovation projects.

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New business NL

Yana Huygens - Account Director
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
+32 (0)477 39 20 45

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Denis Dubrulle - Managing Partner
+32 (0)486 141 191