Between the 21th of February and the 3th of March, Batibouw, the biggest Belgian trade fair for construction, renovation and home improvement, took place. The perfect opportunity for Keytrade Bank to put KEYHOME, its online mortgage loan, in the spotlight.
Keytrade Bank could have booked a traditional stand at Batibouw, but that would of course be too traditional for the bank that likes to do things differently. So instead we decided to remodel a whole metrostation! From the roof to the stairs, every part got wrapped into the colours of KEYHOME and turned into "real" renovation projects.