Get in touch
The bank for a new generationDo you have the guts to defy your family’s traditions?
Client Keytrade Bank
SectorFinancial services
ServicesProduct PositioningConcept
MediaDigitalVideo

Briefing

Create a television spot for Keytrade Bank that really highlights its positioning as a challenger. Our main goal was to show people that Keytrade Bank is not a bank like the others.

Insight

Ask a random person why they're client at their current bank. The answer will probably be: "I don't know, I guess because my parents are also client at this bank." Isn't that curious? Time to choose the most advantageous bank instead!

Solution

We created a funny, tongue-in-cheek television spot that really accentuates the difference between old, traditional banks and Keytrade Bank, a bank that defies these traditions. What would happen if a young man tells his father, and his father, and his father... that he's leaving the family's bank?

Spot TV

Retargeting Online

Making Of

Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191