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logo whiteNothing beats a real coachEven the cutest activity tracker is no match for a real fitness coach at JIMS.
Client JIMS
SectorEntertainment & Leisure


Our goal was to attract new members, with or without fitness experience. For this campaign, our focus was on the certified coaches. We had to let people know they’re in safe hands at JIMS.


Sports watches have become a real hype. Some people even see them as their new “personal” coach, who tracks your activity so you can lose weight or get fitter. However, we know that no piece of technology can match a real, flesh-and-blood coach. Sorry, sports watch: your time is up.

Making off

Your body is your best outfitCan you picture yourself at the office wearing nothing but bodypaint? View case
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Your body, your trophyGoing to the gym can be hard but it's always rewarding. And that reward is you.View case
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500x200Have a blast at the gymBAM! BOING! Here's a new campaign that looks as if the Batman himself is training at JIMS.View case
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200pxReal Action HeroesIntroducing Factor F : the ultimate training for people who love action. Real action. View case
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New business NL

Yana Huygens - Account Director
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
+32 (0)486 141 191