Kimax and Ubound are very popular courses at JIMS. To attract new members, we set the focus on this new type of fitness. Of course accompanied with the usual promo because JIMS will always be a good deal.
We developed a few keyvisuals, once again showing JIMS members, with lots of BAM's and BOING's referring to the popular fitness courses Kimax and Ubound. These colourful Pop Art-styled images were turned into, outdoor posters, animated online video formats, street activations and even tattoos !