At first we had to create a logo and brand guidelines for BRUZZ, the new name for the Flemish-Brussels Media (tv, radio, print, web). Then we were asked to create a launch campaign to communicate the new brand name in and around Brussels.
BRUZZ needed a powerful yet flexible identity for their many channels. The logo is versatile and can be used as a “window on Brussels”.
The baseline “You Are The City” positions BRUZZ as a local media that puts the people of Brussels at the heart of the brand.
To make the brand alive we presented inhabitants of Brussels reacting to real news facts of the city. Sign-off “Live Brussels to the fullest”. The campaign ran on (digital) posters, press, video, a launch event and participative activities in the street.