Build an awareness campaign around the Keytrade Bank brand and its core values.
Keytrade Bank was the first online bank in Belgium. The first clients were clearly people with guts. They dared to invest their money in a new, innovative way. The idea was to pay a tribute to those clients and by doing so, attract new likeminded profiles.
On billboards and on banners, we showed audacious kids representing the audacious mindset of online investors. And on radio, we saluted the brave ones that dare to take their finances in their own hands with Keytrade Bank.