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Your body, your trophyGoing to the gym can be hard but it's always rewarding. And that reward is you.
Client JIMS
SectorEntertainment & Leisure
ServicesConcept
MediaDigitalDirectPrintOutdoorVideo

Briefing

Our goal was to attract new fitness members with a promotional campaign (2 months fitness for free) and simultaneously increase the awareness of the JIMS brand.

Insight

Going to the gym is sometimes really hard but always “rewarding”. To show this feeling, we’ve literally turned JIMS members into trophies.

Solution

A. Build awareness with a funky video of dancing trophies 

B. Get the message out on the streets…

C. Activate the online community around the clubs

D. Incentivate the JIMS community within the clubs with MGM events

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Design your bødyMost people like design furniture. But everyone loves well-designed bodies. Especially when they come from JIMS.View case
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Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191