Our mission was to introduce KEYPRIVATE, a new and unique online solution for discretionary asset management.
KEYPRIVATE is meant for active people whose time is far too precious to spend it managing their finances. People who enjoy life to the fullest. Whether it's building their wealth or taking some quality time off. "Life is for the early birds" is a campaign about them. And about all those who are eager to seize innovative financial opportunities.
More than just building a launch campaign, we helped to develop a go-to-market approach from the ground up. From naming, brochure, e-mails to print ads and a film. It all ads up to the streamlined story about the assets of KEYPRIVATE.