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Design your bødyMost people like design furniture. But everyone loves well-designed bodies. Especially when they come from JIMS.
Client JIMS
SectorEntertainment & Leisure
ServicesConcept
MediaDigitalRadioDirectPrintOutdoorVideo

Briefing

Create an awareness + acquisition campaign to attract new members at JIMS during the crucial period of September-October. Once again, use existing JIMS members in the campaign.

Insight

Every year, the popularity of the IKEA catalogue proves that people love design furniture (at a fair price). JIMS went a step further by selling “well-designed bodies”.

Solution

Awareness for JIMS was raised through funny pre-roll videos and Spotify radio ads.

Acquisition of new members was stimulated by a highly targeted multichannel communication plan ranging from online ads to offline media such as outdoor posters, flyers, vouchers,… And of course through instore communication including MGM email programs.

Results

Average 280 new members/club  between 15.09.2015 and 30.10.2015. That’s a total of + 5300 new members over 19 clubs. And countless smiles for the campaign.

 

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Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191