Get in touch
A quick glance at this case can killYou’ve been warned by the Fédération Internationale de l’Automobile!
Client FIA
SectorPublic Awareness
ServicesConcept
MediaDigitalPrint

Briefing

The Fédération Internationale de l’Automobile (FIA Region 1) asked us to design a global road safety campaign to raise awareness among all road users in Europe, the Middle East and Africa.

Insight

Everyone knows that to drive safely and avoid accidents, you need to keep your distances and respect the speed limits. What’s less known however, is that most accidents are caused by small moments of distraction. Because while they might seem harmless on their own, they can have disastrous consequences when you’re behind the wheel. And to make things even worse: you’re more easily distracted than you think.

Solution

We designed a set of 8 posters and 8 animated videos that illustrate common daily distractions that can be lethal while driving. The campaign was then translated in 28 language, which means we created a total of 160 videos!

Move your ass for climate changeBottom's up! At last a climate accord in Paris! All thanks to this straightforward campaign for WWF of course.View case
ServicesConcept
View case
Hey look! A new campaign for WWF!And no, we didn't photoshop the eyes of these cute animals.View case
ServicesConcept
View case

Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191