The Fédération Internationale de l’Automobile (FIA Region 1) asked us to design a global road safety campaign to raise awareness among all road users in Europe, the Middle East and Africa.
Everyone knows that to drive safely and avoid accidents, you need to keep your distances and respect the speed limits. What’s less known however, is that most accidents are caused by small moments of distraction. Because while they might seem harmless on their own, they can have disastrous consequences when you’re behind the wheel. And to make things even worse: you’re more easily distracted than you think.
We designed a set of 8 posters and 8 animated videos that illustrate common daily distractions that can be lethal while driving. The campaign was then translated in 28 language, which means we created a total of 160 videos!