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The metro station stuntOr how to build awareness for KEYHOME on Batibouw without being on Batibouw.
Client Keytrade Bank
SectorFinancial services
ServicesConcept
MediaOutdoor

Briefing

Between the 21th of February and the 3th of March, Batibouw, the biggest Belgian trade fair for construction, renovation and home improvement, took place. The perfect opportunity for Keytrade Bank to put KEYHOME, its online mortgage loan, in the spotlight.

Solution

Keytrade Bank could have booked a traditional stand at Batibouw, but that would of course be too traditional for the bank that likes to do things differently. So instead we decided to remodel a whole metrostation! From the roof to the stairs, every part got wrapped into the colours of KEYHOME and turned into "real" renovation projects.

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Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191