On 2nd November 2015, the climate conference COP21 would take place in Paris. The briefing was to find a concept to promote the website www.roadtoparis.be in order to bring as many people as possible to Paris together with WWF and the independent initiative www.climate-express.be. And obviously to communicate on the urgency of climate change in general. Timing and budget were very limited.
We created an impacting message with a strong imagery. Very WWF-style. The idea was to keep it very simple and to spread it. Everywhere with the help of everyone.