Our goal was to attract new members, with or without fitness experience. For this campaign, our focus was on the certified coaches. We had to let people know they’re in safe hands at JIMS.
Sports watches have become a real hype. Some people even see them as their new “personal” coach, who tracks your activity so you can lose weight or get fitter. However, we know that no piece of technology can match a real, flesh-and-blood coach. Sorry, sports watch: your time is up.