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Hospitality is backThe return of a brand new beer in Brussels
Client La Cambre
SectorFMCG
ServicesBrand PositioningBranding
MediaPackaging

Briefing

Our goal was to develop a unique position for this new beer brand on an already crowded local beer market.

Insight

Since its foundation in 1201, hospitality has been one of the Abbey de La Cambre’s essential qualities. Its founder, Dame Gisèle, welcomed travellers and passing pilgrims by offering them a beer brewed from the pure spring waters of the Maelbeek.

Solution

The baseline "Hospitality is back" means that, more than just a beer, Les Brasseries de La Cambre aim at reviving a genuine spirit of conviviality in a unique location.

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Contact

New business NL

Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07

New business FR

Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45

Internships / Jobs

Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191