KEYPLAN for kids is the ideal online investment plan of Keytrade Bank to financially support your children, grandchildren or godchildren. Our mission was to build awareness around the product and to increase sales.
If you want to give your child a financial head start in life, you better start early. Especially because kids grow up so fast. Every parent can relate to this human insight.
We created an awareness campaign using radio, online video, display banners, print and PR to position KEYPLAN for kids as "the first online investment plan in funds that grows with your child." By inserting a sense of urgency - Kids grow up so fast so don't wait - we triggered (young) parents but also godparents and grandparents to open a KEYPLAN in their name or designate them as the final beneficiary.