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We were asked to build a promotional campaign around Factor F : a functional training program that imitates real physical movements used in everyday life, at work and in sports. It's designed to achieve real and fast results in terms of physical conditioning, fat burning and muscle toning in short but very intense 30-minute formats.
It requires courage to burn your calories at the gym using kettlebells, battle ropes, TRX straps, sandbags and other Factor F gear. That's why we turned real JIMS members into real Action Heroes. The campaign ran on outdoor posters around the clubs, on social media and was reinforced with instore material and member-get-member events.
Yana Huygens - Account Director
yana@federate.eu
+32 (0)475 33 28 07
Thomas Danthine - Managing Partner
thomas@federate.eu
+32 (0)477 39 20 45
Denis Dubrulle - Managing Partner
denis@federate.eu
+32 (0)486 141 191
Real Action HeroesIntroducing Factor F : the ultimate training for people who love action. Real action. 
Your body is your best outfitCan you picture yourself at the office wearing nothing but bodypaint? 
Design your bødyMost people like design furniture. But everyone loves well-designed bodies. Especially when they come from JIMS.
Your body, your trophyGoing to the gym can be hard but it's always rewarding. And that reward is you.
Have a blast at the gymBAM! BOING! Here's a new campaign that looks as if the Batman himself is training at JIMS.